زبان تخصصی مدیریت بازرگانی جزوه ی2 (دانشگاه آزاد اسلامی واحد دهاقان)بازاریابی

Marketing management

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term.